Do you want to know more about our feedback process as part of our “Race to Sold” strategy, where we use the magic of Facebook, Instagram & Google? What about how these interact with property portals to engage with potential buyers and showcase your fantastic property? Then let’s take a deep dive!
Hi, I’m Donovan Bell, the Online Services Manager at Tortoise Property, and today I want to talk to you about the feedback process as part of our Race to Sold method to optimise your selling experience with us here at Tortoise Property and how it assists us in matching the best buyer to your property.
At Tortoise Property, we know we do things differently from other estate agents. We understand it’s hard for you to know what we’re actually doing unless we show and tell you. This is why we create feedback packs every three weeks to send to you as part of our Race to SOLD marketing plan. You can read about our Race To SOLD plan here.
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The Results of our Social Media Marketing Campaigns
Within the feedback pack, we provide you with the age demographics and performance statistics from our paid Facebook advertising. These ads utilise the Google targeted marketing campaigns and the Facebook algorithm to place your home in front of as many prospective buyers who are looking for a home like yours online. If a potential buyer is looking for a home on a property portal (Rightmove, On the Market or Zoopla), through a Google search or through another estate agent, our excellent ad copy and engaging content will reach the people who are searching for properties similar to your own.
The Property Portal Results (On the Market)
We include your property report from OnTheMarket so you can see how many property views you are getting on a daily basis since its launch. This allows you to see exactly how your property’s main presentation is performing and whether the social media marketing is attracting potential buyers . The main presentation is home to all of the information a buyer would need to know to make a decision on whether they would like your property as their next home or not. Below is an example of a report from OnTheMarket.
The Virtual Tour Report
Next, we include a virtual tour report detailing the number of people who have walked around the virtual tour of your property. These potential buyers really start to invest time into learning more about your property. A large amount of them view the tours straight from our main presentation from On The Market. The number of completed virtual tours allows us to understand the true interest that potential buyers have in your home. A high number of completed virtual tour numbers normally translates into a high number of viewings in person. A low number normally leads to low number of in person viewings. You can have a look at an example of a virtual tour report below.
Mortgage Rates
Finally, within the feedback pack, we include an example of the current mortgage rates. This is so you have an idea of what someone would need to pay monthly to be able to purchase your home, keeping you up to date with the current market and its effect on potential buyers. Below is an example for a property worth £260,000. These are the current mortgage rates (correct as of 03/01/24) for a 10% deposit over 25 years.
At Tortoise Property, we don’t just sell properties; we create experiences.
So, the next time you see a property with us at Tortoise Property on Facebook, know that there’s a whole lot of magic happening behind the scenes. We’re here to make a buyers property hunting journey smooth, fun, and unforgettable!
If you would like to experience the power of our feedback method used as part of our Race to Sold method to help sell your property, give me Donovan Bell a call on 01733 592020 today and get you started on your “Race To Sold” and experience #OurDifference.
See you on the virtual tour!
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