The Race to Sold with Tortoise Property – Tortoise Property Blog

Welcome!

Hello everyone, I’m Sam. I’m new to Tortoise Property and to Estate Agency. I have a BA Honours Degree in Marketing from Sheffield Hallam University and wanted to find somewhere that I can put that to use, which is why I’ve ended up here!

This blog will be a weekly series of me recounting my experiences, explaining why great marketing is so powerful when selling your home and the exciting plans I have for the future of marketing in Estate Agency. I believe this will be beneficial to me as I write down everything I do and hopefully will be to you also, as I do my best to explain Tortoise Property, convey our difference and answer any estate agency questions that anyone may have.

The Race to sell your home!

SOLD, the race to sell your home. Yes, we have a marketing model to sell your home that helps you to see what we do in the background. Why is it a race? Because we understand when you made the call to us to confirm that you would like to sell your property the excitement of moving forward, finding a new home and starting a new chapter in life is only a short distance in time from becoming reality. Plus we realise that this excitement creates tension, stress and a fear of missing out if you do not understand or control the journey that you have begun.

Ready, Set, GO!

Let’s break what we do down into two parts. First of all, we need to set the scene.

READY: Let’s get show home ready! It’s about ensuring the house is in a great condition before we come in to complete our marketing shoot.

SET: Let’s bring in the cameras! Our photos, videos and virtual tours will be 4k quality. Our floorpans are laser measured and our marketing copy will include what the property and the local area offers a new buyer.

GO!: Let’s launch! Why not start with a bang? We make sure your home is seen by everyone searching for houses in that post code as your home rockets to the top of the Rightmove charts. Combine this with our specific social media marketing and it’ll be pretty difficult for the perfect buyer to not see your home.

Have a plan!

We get no-one wants the process of selling their house to take six months. So, let me introduce to you part two: The Racetrack!

Anyone can sell their house in a day. All you have to do is drop the price. Strangely however, we’ve found that our clients aren’t up for doing this. Therefore, we need to market the property and build its emotional and financial value, which is where the racetrack kicks in.

Here is what that looks like:

How many prospective buyers saw your property at its launch on Rightmove. The bigger the better as you can only make one first impression?
How many people saw your property in the first 21 days when you build awareness / interest?
How many people saw your property in the first 42 days when you build interest / desire?
How many people saw your property in the first 63 days when you build desire / take action?
How many people saw your property in the first 84 days when people take action / create’s a continuing ongoing retention of interest?

That’s right. We intend to sell your home in 84 days (12 weeks) or less. First we will need to make sure that everyone who is actively looking on the day of the launch sees your home. So we make sure your home is top of the viewing charts for your postcode. Then we build an audience of people who didn’t know they wanted to move by making them aware that you home is now available to them also! We build interest in your home to both of these groups of people by interacting with them on multiple occasions, using different media platforms through a variety of content.

Feedback!

We want to work in partnership with you so, we’ll include you in the process!

We understand we work differently to other agents and you may have questions about what’s going on. Therefore, we’ll meet with you every three weeks, or via zoom, to chat about how our marketing and the sale of your home is progressing,.

In this meeting, we’ll present the impact we have had on the local property market, what type of buyer is showing interest in your home and how we’re reaching out into not only the Peterborough market, but finding buyers from around the UK. We also pride ourselves on the accuracy of our expected price ranges however, at times if we have made a conscious decision to test our pricing strategy we may need to discuss altering this as we go through our marketing plan. This could be because of testing or general market price movements.

The success of our feedback system is based on our partnership with you. Everything we do is based on a making sure that everybody wins: you, your buyer and ourselves.

To Conclude…

Thanks for taking the time to read this blog!

Looking for some next steps? These links could be useful:

If you have any questions or topics you would like to see me discuss in the future, then please do get in touch. I’m more than happy to connect with marketers, whether you work in my industry or not, as well as industry experts who I myself could learn from. You can connect with me on LinkedIn here.

Thanks again, and I look forward to connecting.