Hi there, homeowners! If you’re getting ready to sell your property, you may have heard about the impact of artificial intelligence (AI) and machine learning (ML) technologies in the property sales space. While both are changing the property world, it’s essential to understand their unique roles in how our use of these technologies help you sell your property faster and smarter.
Hi, I’m Donovan Bell, the Online Services Manager at Tortoise Property, and today I want to talk to you about the use of AI and machine learning and how they come together to optimise your selling experience with us here at Tortoise Property and assists us in matching the best buyer with your property.
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We start with:
AI: Your Intelligent Partner
Artificial intelligence, commonly known as AI, is like your sharp-witted partner in advertising a property. It’s a broad term that encompasses a range of technologies designed to simulate human intelligence and decision-making. In the context of selling your house, AI is one of the brains behind the operations, analyzing vast datasets, and making strategic choices.
How we use Property Matching on Social Media:
Social media platforms such as Facebook, utilises AI learning in it’s advertising platform. By combing through a plethora of data points, including buyer behaviours online and platform usage, Facebook’s AI can swiftly identify potential matches and showcase our ads to this targeted audience. This coupled with AI technologies such as ChatGPT and others also then enables us to best optimise and target the written copy in our ads, making them as relevant as possible to the audiences we deem are right for your type of property.
This narrows down the pool of genuinely interested buyers, making the progression to learning more about your property and booking a viewing far more efficient and effective. Not many agents use this type of technology locally, but here at Tortoise, we see the future in AI technologies and how they make a difference to the number of people who view your property online.
Intelligent Advertising Campaigns using Google:
AI-powered advertising platforms like Google Ads utilise sophisticated algorithms to analyse buyer behaviour, demographics, and interests as well as search history on the Google platform. This enables us to then create personalised ad campaigns that target the right audience with pinpoint accuracy. Your property listings will reach the most relevant potential buyers, maximising our ability to attract serious enquiries from buyers.
Machine Learning: Your Data-Driven Analyst
Machine learning, on the other hand, is like your data-savvy analyst sitting beside you when you’re at the stages needed for re-marketing. It is a subset of AI that focuses on building algorithms that can learn from data and improve their performance over time without explicit programming. This is where we tag team with remarketing strategies with the likes of Google Ads and Facebook ads. This allows us to give these marketing platforms the information it needs to look at the data already collected with in the first two phases of our eight phase marketing strategy as mention in my colleague Sam’s blog The Race to Sold and look for buyers with very similar data points and show your property to them in a bid to drive up interest in your property.
Immersive Virtual Tours:
Here at Tortoise, we team our virtual tours with our machine learning platforms to ensure that the maximum amount of people who based on our initial advertising data tells us they’re interested in your property are shown your property. This will then allow them to explore your property remotely and gain a realistic sense of its layout and features, ultimately reducing unnecessary in-person viewings and saving you valuable time. We always want your potential buyers to have fallen in love with your property before they walk through the front door, which is why we take this approach.
AI and machine learning are two sides of the same coin, working in tandem alongside our other marketing methods to enhance your house-selling process. We use AI to bring an advanced level of intelligence and creativity to your advertising campaigns, ensuring your property reaches the right audience. On the other hand, machine learning takes a data-driven approach to help those buyers who have shown interest in your property and give them more and more information to help them make the best decision possible when deciding if your property is right for them.
To Conclude:
AI and machine learning are fantastic tools that us here at Tortoise utilise to their full potential when advertising your property and make sure we harness their power to give your property a significant advantage over similar properties on the market. We fully embrace these transformative technologies, and use them to start your “Race to Sold” journey in a faster and smarter way than ever before!
If you would like to see the power of AI technologies along side Machine Learning used to help sell your property, give me Donovan Bell a call on 01733 592020 today and get you started on your “Race To Sold” and experience #OurDifference.
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