Tortoise & Hare – Clever marketing yields results

We have already established that the Tortoise and the Hare are two very different characters. The speedy Hare has his own way of doing things which means he has to advertise as many properties as possible, which doesn’t always yield the results his clients need.

Our clever Tortoise has been focusing on each of his clients in his portfolio and during that time the Hare has been ferociously listing, the Tortoise has started marketing. Now marketing is a wide reaching word and in the case of the Tortoise it has meant investment in time and money to show its portfolio nationally.

Using tools like social media, the website and property portals the Tortoise is ensuring national exposure to its portfolio remains high. If you are looking for a home in Peterborough you’ll see adverts for the Tortoise popping up on Facebook, Twitter, Zoopla, Prime Location and Rightmove. Our own mobile website and blogging platform, which received over 110,000 page views in 2016 on our website which achieving  between 3,000 – 4,000 sessions per month.

On Rightmove in fact, our clever Tortoise achieved on average 3,080 views per property every 28 days which is the culmination of all our properties being seen by more buyers per property than any of our main local competitors. We achieve this with our premium and featured property listings .As experts in Hampton property and being based here we really know the area and how to market it. Click here to take a look at our Rightmove microsite.

Using our social media channels that include Twitter, LinkedIn & Facebook we have the ability to reach potential purchasers who are not actively searching the property portals. On Facebook alone we have reached 210,000 people in 28 days which included 20,000 likes, comments and shares. Currently we have the largest following of any local estate agent with our Facebook page. Make sure you don’t miss out and join our page to track the interaction with your property. Click here to view our Facebook Page

The methods the Tortoise uses ensure that a thorough set of professional photographs are taken of your staged home to show it at its best. A professional video is then created and along with your brochure, your property is now ready to market. The marketing campaign begins to promote your home throughout our social media channels and on the property portals. Our aim is to ensure that the properties we market are seen by more buyers than can be achieved by any of our competitors.

A Relationship Manager will be with you throughout the process of selling or buying your home, accompanying viewings, dealing with offers and seeing the process through to completion. In effect this is one knowledgeable point of contact throughout the process from listing to sale and beyond.

With his 12 week Marketing Plan, the Tortoise’s Relationship Manager sets out to create targeted marketing for your property, revisiting and revising plans where necessary to achieve the results required.

Here at Tortoise we are different to many other agents as we believe we are selling a lifestyle to vendors not just bricks and mortar and in that respect selling the area, the community, the schools and local amenities is all part of drawing a buyer into purchasing your property.

We’re here to sell your property for the best price in the shortest timescale – if you would like to hear more about what Tortoise can do for you call us on 01733 592020, take a look at our blog.