When sellers first encounter Portfolio by Tortoise Property, the questions tend to be thoughtful rather than sceptical. Most people aren’t asking whether it works — they’re asking how it works, when it’s appropriate, and what it changes compared to the familiar, portal-led approach.
Below are the questions we’re asked most often.
1. What exactly is Portfolio by Tortoise Property?
Portfolio is the strategic framework that determines how a home enters the buyer marketplace. Rather than relying on a single portal listing, it creates multiple, targeted entry points that allow buyers to discover and engage with a home in different ways, across different platforms.
2. How is Portfolio different from traditional estate agency?
Traditional selling relies heavily on exposure through property portals and assumes buyers will actively search. Portfolio recognises that buyers behave in many different ways and builds a route to market that reflects that reality.
3. What is the Race to Sold method?
Race to Sold is the sales engine within Portfolio. Once buyers begin engaging through Portfolio’s entry points, Race to Sold actively manages the sale using targeting, data, feedback loops and ongoing adjustment of marketing tools.
4. How do Portfolio and Race to Sold work together?
Portfolio creates opportunity by expanding how buyers can access a home. Race to Sold responds to buyer behaviour, using that insight to guide decisions and move interest towards action.
5. Does Portfolio replace property portals completely?
It can, but it doesn’t have to. Some sellers use Portfolio as a standalone alternative, while others run it alongside a traditional agent to maintain portal exposure while adding additional routes into the market.
6. Can Portfolio be used if my home hasn’t been marketed before?
Yes. Portfolio can be used from day one where a seller already feels that a traditional, portal-led launch may not be the best fit for their property or circumstances.
7. Is Portfolio just another form of advertising?
No. Advertising is one element, but Portfolio is about access and structure — how buyers encounter, explore and engage with a home — rather than simply promoting it more widely.
8. What types of entry points does Portfolio create?
Entry points can include video-led campaigns, virtual tours, editorial-style blogs, targeted adverts, search placements, interactive content, AI-supported conversations and direct booking tools. Each provides a different way for buyers to connect with a home.
9. How does Portfolio help explain why a home isn’t selling?
By creating multiple engagement routes, Portfolio generates behavioural insight. This allows us to see where interest exists, where it fades, and how buyers are responding — information that simply isn’t available through portal listings alone.
10. What happens if buyers show interest but don’t book viewings?
This is where Race to Sold becomes critical. Buyer behaviour is analysed and adjustments are made to targeting, presentation or messaging, rather than defaulting to waiting or reducing the price.
11. Is Portfolio suitable if I’m also considering part-exchange or a builder offer?
Yes. Portfolio can be used alongside part-exchange discussions to test open-market demand. Depending on how a sale proceeds, fixed or variable marketing costs may still apply, and sellers should always review the terms and conditions before instruction.
12. Are there upfront costs involved?
Some sellers choose to contribute to marketing costs upfront, which can reduce success-based fees. Others prefer a no-sale-no-fee structure. The approach is agreed clearly before marketing begins.
13. How quickly does meaningful feedback become available?
Initial engagement data often becomes useful within the first few weeks, allowing earlier insight than traditional “time on market” indicators.
14. Is Portfolio suitable for every type of property?
Not necessarily. Portfolio works best for sellers who want clarity, flexibility and a proactive approach — particularly where a home doesn’t fit neatly into standard portal filters.
15. What is the main advantage of using Portfolio?
Clarity. Portfolio removes much of the uncertainty from the selling process by showing how buyers are actually behaving and allowing informed decisions to be made throughout the sale.
A Final Thought
Selling a home doesn’t have to involve guesswork or repetition. Portfolio by Tortoise Property exists to give sellers a clearer view of the market, more control over how their home is presented, and a smarter way to respond to buyer behaviour.
If you’d like to understand whether Portfolio — and the Race to Sold method within it — is right for your home, a conversation is often the best place to start.